"SOFT WALK" design Stefan Nilsson. The founder of Designgalleriet and trend expert Stefan NIlsson has designed three versions of rugs with words. All words are supposed to associate to youth culture with an attitude. The carpets are built on words with 70s typography, and should associate with disco, fun and a carefree attitude. The words that the carpets consist of are swag, bruh och gurl. Swag means to walk with stylish confidence. The origin of the word dates from the 60s when parties with LGBTQ themes were held. The abbreviation SWAG is supposed to stand for Secretly We Are Gay.